The Baltimore Ravens and Houston Texans public relations staffs have been selected as the 2017 Pete Rozelle Award co-winners by the Professional Football Writers of America (PFWA).
The Ravens and Texans share the 28th Rozelle Award, as Baltimore earned the award for the third time (2011, 2013) and Houston was selected for a record fifth time (2004, 2007, 2010 and 2012).
Other 2017 nominees for the Rozelle Award were the Cincinnati Bengals, Miami Dolphins and the Tampa Bay Buccaneers.
The Rozelle Award is given to the NFL club public relations staff that consistently strives for excellence in its dealings and relationships with the media. The award is named for Rozelle, NFL commissioner from 1960-89, who started his distinguished career in sports PR roles as a student at both Compton (Calif.) Junior College and the University of San Francisco. After two more years as USF’s assistant athletic director after graduation, he broke into the NFL as the PR director of the Los Angeles Rams from 1952-55. Rozelle used his PR principles as commissioner to build relationships with the media during a period of unprecedented growth and challenge for the league.
During the 2016 season, Baltimore’s PR department was led by Kevin Byrne (senior VP of public and community relations) and Chad Steele (VP of public relations), assisted by Patrick Gleason (director of public relations), Tom Valente (public relations manager) and Marisol Renner (publications and public relations specialist). The Ravens were also assisted by interns Jennifer Burroughs and David Wolf.
In 2016, Houston’s PR department was led by Amy Palcic (senior director of communications), assisted by Brett Maikowski (communications manager), Omar Majzoub (communications coordinator) and Allie LeClair (corporate communications coordinator). The Texans were also assisted by interns Nathan Edwards and Katie Karsh.
“The Ravens have long been a gold standard for NFL media relations,” said Bob Glauber, NFL national columnist for Newsday and PFWA second vice-president. “Whether it’s facilitating interviews for large groups of reporters or arranging one-on-one interviews with star players or coaches, they handle every situation with professionalism and efficiency. Kevin Byrne has had a long and distinguished career in public relations, and the lessons he has imparted to Chad Steele and his staff have been invaluable, ultimately benefiting the people who cover the Ravens.”
“Amy Palcic and her terrific staff do a splendid job of helping reporters do our jobs,” said John McClain, NFL writer for the Houston Chronicle. They’re organized, helpful and generous with their time. Amy has carried on a tradition of excellence in Texans’ media relations that began under Tony Wyllie and continued under Kevin Cooper.”
ABOUT THE PFWA: The Professional Football Writers of America (PFWA) is the official voice of pro football writers, promoting and fighting for access to NFL personnel to best serve the public. The PFWA is made up of accredited writers who cover the NFL and the 32 teams daily. Jim Trotter, who is a NFL reporter for ESPN, is the organization’s president for the 2017-18 seasons, while Bleacher Report national columnist Dan Pompei is the PFWA’s first vice-president and Newsday’s Bob Glauber is the organization’s second vice-president. Follow the PFWA at ProFootballWriters.org and on Twitter at @PFWAwriters.
PETE ROZELLE AWARD WINNERS (To the club public relations department that consistently strives for excellence in its dealings and relationships with the media) Year indicates when award was presented for previous season: 1990 – Denver Broncos; 1991 – Pittsburgh Steelers; 1992 – Seattle Seahawks; 1993 – Miami Dolphins; 1994 – Houston Oilers; 1995 – New York Giants; 1996 – Indianapolis Colts; 1997 – St. Louis Rams; 1998 – Tampa Bay Buccaneers; 1999 – Miami Dolphins; 2000 – Tennessee Titans; 2001 – New York Giants; 2002 – Philadelphia Eagles; 2003 – Tampa Bay Buccaneers; 2004 – Houston Texans; 2005 – Philadelphia Eagles; 2006 – Cincinnati Bengals; 2007 – Houston Texans; 2008 – Seattle Seahawks; 2009 – Arizona Cardinals; 2010 – Houston Texans; 2011 – Baltimore Ravens; 2012 – Houston Texans; 2013 – Baltimore Ravens; 2014 – Denver Broncos; 2015 – Pittsburgh Steelers; 2016 – Denver Broncos; 2017 – Baltimore Ravens & Houston Texans.